Flatbush Caton Market
The Flatbush Caton Market (FCM), located in Flatbush, Brooklyn, was established in 2000 to provide an indoor home to 40+ Caribbean street vendors. Market vendors offer a range of goods and services, including Caribbean fashion, music, dry foods, and personal care products.
In 2015, the New York City Economic Development Corporation (NYCEDC) selected BRP Development and Urbane Development to purchase, redevelop, and manage the Market, including new commercial, residential, and community uses, and a permanent home for the FCM. Urbane Development will manage the redevelopment of the FCM, as well as the addition of 5000+ SF of business incubation infrastructure including a commercial kitchen, textile, and cosmetic fabrication spaces, and digital technology lab.
In Phase 1, Urbane conducted an extensive analysis of the internal and external market conditions at FCM. A comprehensive commercial market study, which measured the size and composition of the economic activity in the FCM trade area and included over 500 intercept surveys, was completed in Summer 2016. Urbane cataloged internal operations, finance, and workforce data from the FCM vendors from a 300+ question survey tool, conducted focus group interviews with FCM vendors and Flatbush community members in English and Kreyol, and provided technical assistance to FCM vendors in marketing, merchandising, business planning, and financial management. Urbane also participated in over 30 public meetings with elected officials, business and civic leaders, and neighborhood stakeholders during a successful 21-month public land use approval process.
Currently in Phase 2, the Urbane team has successfully closed on the development and expect to complete construction of the revitalized market in July of 2021. We have assumed direct management of FCM, including the successful transition of 38 existing vendors to a temporary market space. During the 2.5-year construction period, Urbane will develop business training curriculum series for existing and newly recruited vendors; develop a comprehensive marketing strategy to re-imagine the market; introduce digital marketing and e-commerce platforms for the market and vendors, respectively; and provide direct technical assistance to FCM vendors in business operations to incubate and accelerate vendor entrepreneurship.